A survey conducted on nearly 7000 respondents from PATA, Pacific Asia Travel Association, showed that the the rich from Singapore, US and Britain are eyeing Malaysia as their tourist destination.
These rich tourists are attracted to the natural sceneries (88%), new places (82%), good food (81%), sunshine and beaches and good weather (80%).
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Visa Malaysia Country manager Stuart Tomlinson said among affluent travellers looking to head to Malaysia; 22% were from Singapore, 17% from the US and 16% from the UK.
“This fact marks a bright spot for the (tourism) industry. Malaysia is blessed with a unique blend of culture and heritage, great food and dining, important historical sites and some of the best natural sceneries in the world,” he said in a statement distributed during the one-day National Tourism Seminar 2010 “Tourism Futures:Evolving Towards High Income Tourism” organised by the Asian Strategy and Leadership Institute (Asli) here yesterday.
The seminar was opened by Tourism Minister Datuk Seri Dr Ng Yen Yen.
Tomlinson said the survey findings highlighted the ministry’s fine work in promoting Malaysia as a travel destination.
He added the survey also revealed the profile of this affluent traveller groups with most of them being professionals, managers, executives or businessmen, aged 40 and above and married.
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If Malaysia can realize this trend, it will benefit the country and the local tourism industry. This is because the tourism can act as a lead for other business.
The other initiative taken by the government was to promote Malaysia as the second home. A large number of Sinagporean had taken advantage of this promotion as the property in Malaysia is much cheaper than that in Singapore. The large different in the exchange rate had made it better for the islanders.
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